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REAL PHOTOGRAPHY,
SCALED WITH AI,
BUILT FOR MODERN BRANDS.

Tactics Studio is a new way to make a brand believable online. We bridge real photography and AI generation, keeping studio craft alive at the volume modern social demands.

Real photography — products, bodegones, lookbook
Always-on AI content built from your foundation
Real legitimises generated — your feed stays on-brand
10+ years for European apparel & lifestyle brands
Start a project →
See how the system works

Real shoots. Real brands.

See full portfolio →

Real bodegones, real lookbook, real product shots — and AI-generated variations built from them. Coherent because everything traces back to your real source.

Source
Crystal Skin Modesta Cassinello Malababa Baikis Brand
AI · Art-directed
Campaign visual Campaign visual Campaign visual Campaign visual
AI · Art-directed
Still life visual Campaign visual Campaign visual Campaign visual
01
Foundation
One studio day · real shoot
02
Source Library
Products · bodegones · lookbook
03
AI Generation
Monthly batches · always on-brand
04
Live Refresh
Drops · campaigns · BTS
10+
Years producing e-commerce visual content for brands in Spain and beyond.
ONE SYSTEM.
THREE LAYERS.
Product photography for your listings, AI generation for the volume, bodegones and lookbook for the soul. Stack them in any combination — your annual content built around your actual brand size.

THREE ROLES.
ONE SYSTEM.

01
The Seed
Product Photography
Clean ecommerce packshots that sell on Amazon, Shopify and Zalando — and form the source dataset every AI scene is built from.
Multi-angle product captures
Clean white background
Web & print resolution
Source dataset for AI generation
02
The Volume
Always-On AI Content
Monthly batches of campaign and social visuals built from your real product photography. Always on-brand because every scene traces back to your shoot.
Briefed, art-directed scenes
Meta & Google ad formats
All format crops (1:1, 9:16, 4:5)
Monthly retainer or one-off project
03
The Soul
Bodegones & Lookbook
Bodegones, lookbook with models, drop launches and founder portraits — the real moments AI can't fake. Bookable solo or bundled with product photography in a Foundation Day.
Bodegones — on brief or with client
Lookbook + lifestyle with real models
Drop launches & founder portraits
Behind-the-scenes & brand moments

REAL ANCHORS
THE FEED.

Customers don't analyse what's real and what's AI on Instagram — they feel it. Real bodegones, real lookbook, real product shots give your feed the texture, imperfection and human moments that make a brand believable. The AI layer gives you the volume modern social demands. The mix is the only thing that scales without losing brand trust.

Packshot
Packshot
Bodegón
Bodegón
Lookbook
Lookbook
Lifestyle
Lifestyle
See full portfolio →
Why the mix matters

YOUR CUSTOMERS
CAN TELL.

Real photography makes a brand believable. AI generation makes a brand consistent. The mix makes a brand impossible to scroll past.

Real bodegones, real lookbook, real product shots — for the moments that need belief. AI generation built from your real foundation — for the volume between them. Every asset traces back to something you actually shot.

Real earns the trust. AI keeps the rhythm. Both layers, every brand.
Our thesis
AI doesn't replace the studio — it multiplies it. The starting point is everything.
Tactics Studio · Method
Clients we've worked with
Malababa
Masqmai
Opticalia
Bimani
Sofia Bertrand
Lab Noma
Fever
Two Poles
Cofares
Cune

REAL STUDIO.
REAL HANDS ON IT.

Tactics Studio is a new way to make a brand believable. We bridge the gap between real photography and AI generation, keeping studio craft alive at the volume modern social demands. We call it Art-Directed AI.

Tom Myny — founder, Tactics Studio
Tom Myny
Founder · Tactics Studio
→ LinkedIn

10+ years shooting visual content for European apparel and lifestyle brands. Tom built Tactics Studio around a simple idea: small and mid-sized brands shouldn't have to choose between cost, coherence, and consistency on their content. The real studio shoots the foundation. The AI engine carries the volume. The taste runs through both.

When you brief us, you brief Tom directly. No account-handler layer, no agency markup. The same person who scopes your project is in the studio when your products arrive — and the same person directs the AI batches between shoots.

01
A real studio, not a prompt farm
Profoto lighting, real backdrops, a Madrid address you can visit. The foundation shoots happen here. The AI engine sits on top.
02
Real product, real source
We photograph your actual product. Texture, label, reflection, colour — all captured properly before anything is generated. The AI builds around your real product, not instead of it.
03
Real where it matters, AI where it scales
Bodegones and lookbook shipped as real content. AI generation handles the volume between shoots. The mix is what keeps your feed both authentic and always-on.
04
A human reviews every image
Nothing leaves the studio unreviewed. Every selected photograph and every selected AI output is curated, retouched, and finished by hand before delivery.

GOOGLE REVIEWS

★★★★★ 5.0 / 5 · 22 reviews
Scroll →
A pleasure working with Tom and the team, they are very creative, professional and hospitable. Will be shooting all our company's releases with Tactics Studio!
Yazan Enayeh
Google Review
★★★★★
Excelentes profesionales, rápidos y con mucho gusto para las fotos. En mi caso han sido fotos de productos cosméticos y el resultado es maravilloso. Ya he repetido y seguiré repitiendo con ellos.
Pedro Garcia-Barrios
Google Review
★★★★★
Excelentes profesionales. Supieron interpretar en las fotos lo que tenía en mente. Creativos, buena gente, puntuales, trabajo de calidad.
Diego Altamiranda
Google Review
★★★★★
Excelente estudio, ambiente espectacular, buena energía, amabilidad y profesionalidad en todo, desde la primera consulta de presupuesto hasta la entrega de fotos.
Estefanía G
Google Review
★★★★★
Grandes profesionales, Tom ha realizado un trabajo brillante, aportando ideas y siendo parte uno más del proyecto. Estamos encantados con las fotos de producto que han realizado.
M P
Google Review
★★★★★
La experiencia con Tom y Lucia ha sido maravillosa, en extremo profesionales, saben interpretar las ideas que les damos y convertirlas en una obra de arte.
Leandry Ramirez
Google Review
★★★★★
Excelente trato, gran profesionalidad, cumplimiento de timings en retoque, cordialidad y buena ubicación. Encantado de haber elegido a Tactics como proveedor.
Daniel Pleguezuelos
Google Review
★★★★★
Un estudio muy completo, los dueños son muy agradables y te dejan libertad y privacidad para trabajar a tu aire. Tienen material Profoto y variedad de fondos.
Berna Auyanet
Google Review
★★★★★
Excelentes profesionales. Se adaptan en todo momento a lo que el cliente busca. He realizado dos sesiones con ellos y, ¡seguro repetimos!
Esther
Google Review
★★★★★
Super experiencia! Las fotos de lookbook y de los bodegones salieron genial!
A S
Google Review
★★★★★
Gran equipo y profesionalidad. Dos días de intenso trabajo, de la manera más amable y cómoda. Volveremos!
NOISNO Brand
Google Review
★★★★★
Enhorabuena al equipo de Tactics Studio. Fueron encantadores, profesionales, y mantuvieron una actitud cooperativa en momentos de duda y mejora del proyecto. Relación calidad-precio, 10.
Escarlata SMC
Google Review
★★★★★
Es un placer trabajar con Tactics Studio. Acudimos a ellos para fotos de moda y productos y estamos encantadas. Muy profesionales y comprometidos. Seriedad y resultado excelente.
Trinidad F
Google Review
★★★★★

FAQ

Everything you need to know before starting a project with us.

Do I need to send my products to you in Madrid? +

Yes — for the studio photography session, products need to be with us physically. You can ship them to our Madrid studio or drop them off in person. We handle everything with care and return all products after the shoot. We'll confirm logistics and return shipping before we start.

Can I subscribe to the AI layer without booking a shoot? +

Yes — Layer 02 (Always-On AI) is decoupled from Layer 01 (Studio Days). If you already have decent product photography we can build the AI content pipeline from your existing library. Most clients eventually book a Foundation Day to lift the source quality, but it's not required to start.

How long does a project typically take? +

A standard product photography session with retouching is typically delivered in 5–7 business days after the shoot. AI campaign generation adds 3–5 days on top. Still life and lookbook productions vary by scope — we'll give you a clear timeline in your proposal. Rush delivery is available on request.

Why not just hire someone in-house to do AI imagery? +

Brands above a certain size do — and many fail at it. A junior in-house AI artist costs €40–55K/year all-in, needs creative direction from you every week, and has no real studio underneath them so output drifts off-brand. Our annual stack costs ~75% less, includes the creative direction, and is built on top of real source photography. For most brands under €5–10M revenue, the maths doesn't justify the in-house hire — see the pricing page comparison.

How do I get a quote? +

Fill in the contact form — tell us roughly what you need, how many products, and which services interest you. We'll come back with a tailored proposal within 24 hours. No commitment required. You can also WhatsApp us directly at +34 665 73 97 60.

Ready to start?
REAL FOUNDATION.
ALWAYS-ON CONTENT.
Tell us about your brand, your SKU count, and your content rhythm. We'll come back with a tailored stack and proposal within 24 hours.
See pricing

THREE LAYERS,
BUILT TOGETHER.

LAYER 01
Product Photography
Clean product photography on white background — the dataset every AI scene is built from. Multi-angle captures that ship straight to your e-commerce listings (Amazon, Shopify, Zalando) AND seed the AI layer below. The base layer for any brand's visual content.
Real deliverables + AI source Ships as finished e-commerce content AND seeds the AI layer.
LAYER 02
Always-On AI Generation
Decoupled from the shoot, sold as a monthly retainer. We brief, generate, curate, and retouch every asset. Built from your real photography, so the output stays on-brand because it's literally built from your real product DNA. All format crops (1:1, 9:16, 4:5) included per scene.
Light · ~20/mo
Standard · ~50/mo
Heavy · ~90/mo
LAYER 03
Bodegones & Lookbook
Hand-shot bodegones, lookbook with models, drop launches, founder portraits, BTS — the human content AI can't fake. The soul layer that anchors brand believability while the AI carries the volume between shoots.
Where brand belief lives Real moments, real texture, real models.
📦
Ship products to Madrid
Send your products to our studio. We handle everything with care and return them after the session. Drop-off also welcome.
5–10 business days
Packshots in 5–7 days. AI campaigns add 3–5 days. Rush delivery available on request.
🌍
Work with us from anywhere
We work with brands across Europe and beyond. Review shots via video link, receive files via shared drive.

REAL CONTENT.
BUILT BY HAND.

Why the real layer matters
REAL ANCHORS
THE FEED.
Real shoots produce bodegones, lookbook frames and multi-angle product — content that ships to your feed AND seeds the AI layer. Refresh half-days add the human moments AI can't fake.
STILL LIFE
BODEGONES · TWO MODES
REAL
BODEGONES
Hand-shot still life with real props, surfaces and light. Two ways to book: on brief (we shoot from your direction) or with client present for hands-on art direction.
Real product, real composition
Prop & surface direction
On brief or with client present
Direct delivery + AI source
LOOKBOOK · HALF OR FULL DAY
LOOKBOOK
WITH MODELS
Real models, real moments — photography AI cannot fake. Stand-alone or bundled into a Foundation Day. Models, studio and retouching quoted separately.
Half-day or full-day options
Models + studio quoted per project
Photographer + equipment included
Social, editorial & ad cuts
DROP / LIFESTYLE · HALF OR FULL DAY
LIVE
REFRESH SHOOTS
Live shoots for the moments between bigger productions. Drop launches, founder portraits, BTS — the human energy that grounds the feed while AI carries the volume.
Drop launches & capsule moments
Founder & team portraits
Behind-the-scenes content
Brand documentary footage
All products returned to client after the session. Props, surfaces, and sets are arranged in our Madrid studio — your products ship to us and back, or you drop them off in person.

AI CONTENT.
BUILT FROM REAL.

AI GENERATION · The amplification layer
How the AI layer keeps your brand on-brand.
01 · Briefed
Direction, not prompts.
Every scene starts with a full creative brief — not a one-line prompt.
02 · Built from your source
Always on-brand.
AI scenes are composed around your real photography. On-brand because the source already is.
03 · Curated output
Reviewed, not just generated.
We generate more than you receive. Only what passes our quality bar gets retouched and shipped.
The real layer · Foundation & refresh
REAL CONTENT.
BUILT BY HAND.
Tell us your brand, your products, and your content rhythm. We'll come back with a tailored shoot stack and a proposal.
See pricing

OUR WORK

A selection of recent work across product, campaign, and editorial. Filter by category to explore.

AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
Lifestyle
Lifestyle
Lifestyle
Lifestyle
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lookbook
Lookbook
Bodegón
Bodegón
Packshot
Packshot
Lifestyle
Lifestyle
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lifestyle
Lifestyle
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lifestyle
Lifestyle
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lookbook
Lookbook
Bodegón
Bodegón
Packshot
Packshot
Lifestyle
Lifestyle
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lifestyle
Lifestyle
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lifestyle
Lifestyle
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
Lifestyle
Lifestyle
Lookbook
Lookbook
Bodegón
Bodegón
Packshot
Packshot
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
Lifestyle
Lifestyle
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lifestyle
Lifestyle
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
Lifestyle
Lifestyle
Lookbook
Lookbook
Bodegón
Bodegón
Packshot
Packshot
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
Lifestyle
Lifestyle
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
Lifestyle
Lifestyle
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Packshot
Packshot
Lookbook
Lookbook
Lifestyle
Lifestyle
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
AI · Art-directed
AI · Art-directed
Lookbook
Lookbook
Bodegón
Bodegón
Packshot
Packshot
AI · Art-directed
AI · Art-directed
Bodegón
Bodegón
Lookbook
Lookbook
Packshot
Packshot
Bodegón
Bodegón
Lifestyle
Lifestyle

BUILT FROM
REAL PHOTOGRAPHY.

Every project begins in our Madrid studio. The real shoot becomes the foundation for everything that follows — campaigns, social, ads, lookbook.

01 · The Foundation

Real product. Real light.

A Foundation Day captures multi-angle product, real bodegones, and lookbook frames. This is the source library — the real photography that ships to your feed AND becomes the dataset the AI layer is built on.

02 · The Scale

AI does what a shoot can't — volume.

From the same source we generate dozens of scenes, variations and ad formats every month. The AI doesn't invent your product — it composes new contexts around the real one. Always on-brand because the source already is.

03 · The Feed

It all looks like one brand.

Real bodegones, AI campaign visuals, customer photos, drop posts, BTS — all sitting next to each other on Instagram and reading as one coherent brand. Because every piece traces back to the same product DNA.

01 · Foundation

We photograph the real product.

Every project starts in our Madrid studio. Lighting, materials, textures, brand details — captured with precision. Real surfaces, controlled light, premium finishing. The trust anchor for everything that follows.

Frambua packshot
— Packshot · controlled light
Masqmai bodegón detail
— Bodegón · material detail
GLO studio brand fidelity
— Studio · brand fidelity
This is still — and always — a real photography studio.
02 · Amplification
AI used as a production tool

We art-direct AI to scale your real photography.

Your photographed assets become the foundation for AI-generated campaign and social content. Every scene is briefed and art-directed around the real product. Never random. Never generic. Never off-brand.

— Real photograph
Source · shot in studio Real Modesta Cassinello product
— AI-directed campaign visuals
AI · directed AI campaign visual
AI · directed AI lifestyle scene
— How we work with AI

Yes, AI does the heavy lifting. The studio runs the production.

The starting point is real photography. Then it's a controlled production pipeline — not a prompt-and-pray exercise.

01
📷
Studio-grade source
Every project begins with a professional, controlled studio shoot. High-resolution, properly lit, multiple angles. This is the foundation — not an optional extra.
02
✏️
Human briefing
We do not type a prompt and press go. We build a full creative brief — campaign mood, platform, audience, colour palette, scene references — before a single image is generated.
03
🔍
Generation + curation
We generate significantly more than you receive. A human curator selects only the outputs that pass our quality threshold. Most generated images don't make the cut.
04
Retouch + QC
Every selected image is retouched by a human — label checks, colour grading, format adaptation. What you receive has been reviewed, not just generated.
03 · Distribution

We deliver scalable content for every channel.

From ecommerce listings to campaigns, social and ads — branded content delivered in every format, ready to ship. Faster production. Consistent visuals. Controlled quality at scale.

Ecommerce listing
Campaign visual
Social asset
Lookbook asset
Photography first. Always.
REAL SHOOT.
SCALABLE OUTPUT.
ONE BRAND.
Real photography for the foundation. AI for the volume. Built for ecommerce brands ready to scale without losing the craft.
See pricing

PRICING IN
LAYERS.

Three independent layers — buy a one-off shoot, subscribe to monthly AI content, or stack them into an annual content system. No fixed-tier traps. Launch pricing — locked for first 6 months.

Layer 01 · Real shoots
A · Per photo
Product on white
From €20 / photo
Includes Studio session in Madrid · clean white background · multiple angles · base retouching included · web & print resolution.
B · Studio time
Lookbook
Half-day€500
Full-day€850
Photographer + equipment only Studio rental varies (in-house, your space, or external). MUA / stylist / models quoted separately. Retouching from €9/photo.
C · Two modes
Bodegones
On briefFrom €45/foto
With client€500 half / €850 full
On brief vs with client On brief: we shoot from your brief, retouching included. With client present: half / full day rate + €9/foto retouch. Madrid studio or external venue.
D · Optional bundle
Foundation Day — all three in one shoot

Combine product, bodegones and lookbook into a single studio day. Same day-rates as Lookbook. Retouching priced separately. Studio, MUA, stylist quoted per project.

Half-day€500
Full-day€850
RetouchFrom €9/photo
Quoted per project
Variable lines added to your shoot Studio rental (Madrid: ~€350 half / €600 full · external venues vary) · Models · MUA · Stylist · Special prop sourcing · Advanced retouching beyond base · Rush delivery.
Standalone option

Foundation shoots can be bought standalone — every file delivered AI-ready (manual pen-path cutouts, clean source quality) for clients running AI generation in-house. The full system still pairs the shoot with our AI generation layer; both options live on the same menu.

Layer 02 · Always-on AI generation
Entry
LIGHT
~20 assets / month
€490 / month
For starting brands posting 2–3× per week. All format crops (1:1, 9:16, 4:5) included per scene. 3-month minimum.
High-volume
HEAVY
~90 assets / month
€1,490 / month
For high-volume DTC running multi-channel campaigns. Dedicated brand contact. 2-day turnaround. Above 90 = custom quote.
No retainer · Per project

Run a one-off AI campaign quoted per project. For brands not ready to commit to a monthly retainer — same art-directed quality, paid once.

YOUR NUMBERS,
YOUR ANNUAL.

Plug in your shoot mix and AI tier. The annual estimate updates live and lands at the bottom of this section. Studio, models, MUA, stylist quoted separately.

→ Try a preset
01 · Product photos on white
Photos per year 3–4 angles per SKU × €20 0
02 · Bodegones
On brief / year × €45 0
With-client half-days × €500 0
With-client full-days × €850 0
Retouching photos × €9 0
03 · Lookbook
Half-days × €500 0
Full-days × €850 0
Retouching photos × €9 0
04 · Foundation Day · Optional bundle
Half-days × €500 0
Full-days × €850 0
Retouching photos × €9 0
05 · AI monthly retainer · 3-month min.
Annual estimate
0
≈ €0 / month
Product0
Bodegones0
Lookbook0
Foundation Day0
AI retainer × 120
Total0
Quoted separately Studio rental · Models · MUA · Stylist · Special prop sourcing · Advanced retouching · Rush delivery.
Get my exact quote →

START A
PROJECT

Tell us about your brand, your products, and what you need. We'll come back with a tailored proposal within 24 hours.

📍
Studio
Madrid, Spain · 28028
📱
WhatsApp
+34 665 73 97 60
📷
Instagram